The ABP is dead.

Collaboration lives here now.

Connect, forecast, and grow together. Groundhog brings beverage suppliers and distributors onto one platform for seamless planning and execution.

Early Access Users Get a 60 Day Free Trial

Screenshot of a webpage titled 'Budget & Incentives' showing a promotional calendar for Q2 2025 with campaigns for Metro Beverage Co., Coastal Distribution LLC, and Midwest Beverages Inc., including promotions like Summer IPA Promotion, Beach Ready Campaign, and Oktoberfest Promotion.

Fix the broken planning loop

The supplier–distributor relationship is stuck in a cycle of inefficiency: too many redundant meetings, scattered communication, and reactive planning. For many, annual business planning feels like Groundhog Day.

Today's ABP Process Isn't Working

It's inconsistent, manual, and out of sync with real market execution- leading to:

🚫 No shared visibility into performance data

🚫 Misaligned KPIs and unclear expectations

🚫 Slow, reactive planning with limited agility

🚫 Gaps in communication and accountability

A Smarter Way Forward

Groundhog introduces a tech-enabled approach to drive real alignment and execution:

✅ Shared Workspace – Collaborate in one place, set joint goals, and track progress

✅ Data Visibility – Real-time dashboards to stay on the same page

✅ Execution Tools – Bridge planning and action so strategy turns into results

Key Features

Everything you need to optimize your supplier-distributor relationships.

Screenshot of a meeting agenda document displaying sections for meeting ID, progress bar, and a list of meeting items including introductions, supplier slides, quarterly review, and market opportunities.

Collaborative Workshop

Work together with your partners to create and execute effective plans.

Cross-Team Forecasting

Plan with your partners to create accurate sales forecasts and continually align on targets.

Dashboard displaying business intelligence data including sales growth at 12.4%, distribution achievement at 87.2%, depletion rate at 94%, and market share at 43.9%. On the left sidebar, menu options include Command Center, Supplier Hub, Workshops, Incentives, Forecasts, and utility options such as Profile & Preferences, Settings, Help & Support. Graphs for sales volume versus plan and depletion trends are also visible.
A budget progress dashboard showing total budget progress at $40,000 out of $450,000, with categories including Point-of-Sale/Merch, Digital Media, Traditional Media, Incentives, and Events & Sponsorships, each with their respective spent amounts and percentages.

Budget Tracking

Track and manage promotional budgets and financial commitments in one place.

The Outcome

Stronger Alignment, Smarter Execution, Measured Results

Groundhog Solutions is designed to simplify complexity while enhancing focus, transparency, and results. By transforming the way beverage suppliers and wholesalers plan, align, and execute together, we unlock more consistent performance, stronger partnerships, and sustainable growth.

Less screen time. Fewer meetings. More time building relationships and driving results where it counts in the market.

Groundhog logo with the tagline 'The ABP is dead. Collaboration lives here.'

Join the growing network of beverage suppliers and distributors using Groundhog to streamline collaboration.

Interested in learning more?