The ABP is dead. Collaboration lives here now.
Connect, forecast, and grow together. Groundhog brings beverage suppliers and distributors onto one platform for seamless planning and execution.
Early Access Users Get a 60 Day Free Trial
Fix the broken planning loop
The supplier–distributor relationship is stuck in a cycle of inefficiency: too many redundant meetings, scattered communication, and reactive planning. For many, annual business planning feels like Groundhog Day.
Today's ABP Process Isn't Working
It's inconsistent, manual, and out of sync with real market execution- leading to:
- No shared visibility into performance data
- Misaligned KPIs and unclear expectations
- Slow, reactive planning with limited agility
- Gaps in communication and accountability
A Smarter Way Forward
Groundhog introduces a tech-enabled approach to drive real alignment and execution:
- Shared Workspace – Collaborate in one place, set joint goals, and track progress
- Data Visibility – Real-time dashboards to stay on the same page
- Execution Tools – Bridge planning and action so strategy turns into results
Key Features
Everything you need to optimize your supplier-distributor relationships
Relationship Management
Work together with your partners to create and execute effective plans
Collaborative Forecasting
Plan with your partners to create accurate sales forecasts and continually align on targets
Budget Tracking
Track and manage promotional budgets and financial commitments in one place
The Outcome
Stronger Alignment, Smarter Execution, Measured Results
Groundhog Solutions is designed to simplify complexity while enhancing focus, transparency, and results. By transforming the way beverage suppliers and wholesalers plan, align, and execute together, we unlock more consistent performance, stronger partnerships, and sustainable growth.
Less screen time. Fewer meetings. More time building relationships and driving results where it counts in the market.
Join the growing network of beverage suppliers and distributors using Groundhog to streamline collaboration.
Interested in learning more? Contact us today!